Call of Duty: Black Ops 4 set digital sales record, physical sales drop hard
Call of Duty: Black Ops 4 has set a new bar for digital sales in the franchise, retail sales fell sharply though. Activision announced that Call of Duty: Black Ops 4 has set a new bar for digital sales in the franchise, retail sales fell sharply though. has set set a new record for strongest day one digital sales for a full game on the PlayStation Store, while also becoming Xbox One’s best-selling digital title ever for the publisher.
Call of Duty: Black Ops 4 has set new digital download records, Activision has revealed. The game was made available on PC via Blizzard’s Battle.net service for the first time, which directly translated to a much larger PC audience than Call of Duty: WWII.
Physical sales have clearer numbers for each platform though. 58% of sales were on PS4, with 41% coming on Xbox One. The remainder were for the PC SKU.
A more detailed report by Gameindustry.biz dug a bit deeper and did uncover some bad news though. According to GI.biz, physical sales are down nearly 50% on Call of Duty: WWII, and 59% down on Black Ops 3. This places BLOPS 4 at the lowest point in retail sales in more than a decade.
While it’s good to see the digital sales tracking to make up for the loss of retail numbers, it does further reinforce the idea that the video game retail business is slowly waning.
Call of Duty: Black Ops 4 is out now for PC, Xbox One, and PlayStation 4.
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