The trend of Twitch streamers flocking to other platforms away from Twitch, doesn’t seem to be slowing down, in fact it seems to be more popular than ever to jump to a new platform. Jack “CouRage” Dunlop is the latest to leave a popular Twitch platform, instread choosing to move his brand to a new home. However, he seems to have inked a deal with rival YouTube to stream over there instead of Mixer, as would seem to be the trendy thing to do.
This move places him in the same shoes as very popular personalities like Tyler “Ninja” Blevins, Michael “Shroud” Grzesiek, and Cory “King Gothalion” Michael, all of whom have moved over to Mixer after signing deals with parent company Microsoft to stream their content exclusively from the growing Twitch competitor. The platform still has a long way to go, as Twitch far outpaces Mixer in terms of raw viewer counts. These do signal some trends are developing that gamers want more variety from streaming, although it’s very questionable as to how much of that is organic. But with CouRage breaking the trend and going to YouTube, who knows what could happen next.
Currently, the YouTube channel that will become his new home is just a repository for his Twitch archived streams. Although in an announcement video Dunlop revealed that he plans to innovate the channel with new branding and new styles of content, plans still remain unclear as to what he has planned. “I don’t want to get stagnant and feel like I’m stuck in some 9-to-5 job,” CouRage said in the video. So that means we might see some weird and very creative stuff coming soon to CouRage’s channel.
The popular personality amassed 1.86 million subscribers on his YouTube channel since he began uploading there in 2013. A big part of the draw is his creative personality and comedic ability, which comes through in various bits and he wants to do more of that, some of which we see in his announcement video. The goal of this change is apparently to alter his creative process for the better.
In a statement to Variety, CouRage said, “This deal with YouTube allows me to create more content and engage with my fans in real time. I am very fortunate to do what I do on a daily basis and welcome my fans to join me on the next phase of my journey.”
CouRage plans to host his first exclusive YouTube stream later today.