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Ninja announces streaming exclusivity deal with Mixer

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Tyler “Ninja” Blevins has announced that he has signed an exclusivity deal with Microsoft to stream on Mixer for the foreseeable future. The incredibly popular streamer has become a household name among gamers, often directly associated with the incredibly popular battle royale title Fortnite. The goal of this move appears to be a bid to refocus away from streaming Fortnite almost exclusively.

In a short video about the move, Blevins says, “I know this may come as a shock to many of you, but as of today, I will be streaming exclusively on Mixer. I feel like this is a really good chance to get back in touch with my roots and really remember why I fell in love with streaming in the first place.”

Check out that video down below.

It’s easy to understand why someone, even a streamer as popular as Ninja, would make this kind of decision. The obvious answer is that there was very likely a large sum of money involved in the agreement, but there’s probably another justification here. Streaming, especially when you’re doing the same thing over and over, can be very draining. Content creators experience burnout all of the time, so a decision to shake things up by streaming new games is a sound one in many cases. But for someone like Ninja, he will likely garner a large audience for any game he plays, so I can’t expect him to have to much trouble.

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His popularity is a definite boon as well, it’s likely that Microsoft paid him a handsome sum as part of this contract. EA even paid the man $1 million to stream the reveal of Apex Legends earlier this year. Blevins is also apparently working on writing his own book as well, which is surely to garner a lucrative release as well.

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