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Blizzard Teams Up with Facebook for Social Media Integration

Blizzard

Interested gamers will soon be able to reach a much wider audience while streaming, thanks to a partnership between Facebook and Blizzard. A new API and livestream integration into the Blizzard launcher will allow anyone and everyone to stream to the social media platform effortlessly. Users can expect this update in July 2016.

According to the press release (linked below):

Adding Facebook Login will pave the way for new social functionality in Blizzard games while highlighting Facebook’s capabilities as a platform for sharing, viewing, and discussing AAA game content. As an example, Blizzard is in the process of incorporating Facebook’s Live API in order to create its own “Go Live” streaming functionality for its games. When this functionality is implemented, players will for the first time be able to livestream their Blizzard-gaming sessions directly to their Facebook timelines, and friends will be able to subscribe and be notified when new streams are available.

“Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other,” said Gio Hunt, executive vice president of corporate operations at Blizzard Entertainment. “We’re working closely with Facebook on this integration for Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.”

Read the full press release at Blizzard Press Center.

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