A new Summer games festival has been announced by Geoff Keighley. The new convention will act as a curated three-month-long orgy of geekery and gaming nonsense. The event will run this month all the way to August 2020, with reveals and trailers scattered all throughout the schedule. Basically, this is a much bigger and more inclusive E3, probably with much more reach too.
Keighley, who previously announced that he would not be attending E3 as one of the producers behind the event before E3 was canceled, has explained that the loss of gaming press saturation is a real problem. COVID-19 has caused a lot of problems, and Keighley wants to make sure publishers and developers get the exposure they need.
“In these uncertain and challenging times, it’s more important than ever that video games serve as a common and virtual connection point between us all. SGF is an organizing principle that promises fans a whole season of video game news and other surprises from the comfort of home.”
The organizers even unveiled a trailer for the festival, which can be seen below.
Players will be fed a constant stream of trailers, news, release dates and other updates about upcoming games. In-game events and other tie-in promotions will be part of the seasonal event as well.
Another cool feature is that Summer Game Fest will deploy demos to owners of various platforms to allow them to get playable demos of new and upcoming games. The Steam Game Festival: Summer Edition will run June 9 – 14, and other platforms will be announced at a later date. Events like this are planned for Steam, Xbox and other platforms as well.
Companies that have been confirmed so far include 2K, Activision Publishing, Bandai Namco Entertainment, Bethesda, Blizzard Entertainment, Bungie, CD Projekt Red, Digital Extremes, Electronic Arts, Microsoft (more details coming next week), Sony Interactive Entertainment, SQUARE ENIX, Private Division, Riot Games, Steam and Warner Bros. Interactive Entertainment.
Assuming this event is a success, we could see a major shift in the way game conventions are undertaken. I know not having a gauntlet of news all in one week is better for press and gamers alike, as a torrent of news is hard to handle.