Starting on July 1, G2A will be shifting their policies to focus on buyer protection and seller verification.The biggest change in policy will relate to seller identification. Starting in July, all sellers on G2A will have to abide by G2A terms of service, which includes supplying name and address information for all transactions on the site. Buyers will have access to the information as well as G2A of course. I’m not sure what this will do to protect either buyers or sellers, but it is what it is.
By providing more information to buyers and making the process of buying and selling more clear-cut, we are making G2A a better place for our customers. Other changes are planned and will be rolled out in the coming months as well.
The security and service standards on G2A are already well-above the norm when compared to other marketplaces. The fact that we are bringing in even more positive changes only shows that these still-held fears [from potential buyers] are unnecessary.
These changes are the next logical step towards making our marketplace more transparent,”Lefanowicz explains. Every [buyer] should be able to know who they are buying from – this applies to G2A as well as to every other marketplace in the world. [Sellers] will now have to be more open to their buyers and provide more information. This is a chance for our sellers to build a real brand for themselves, one that does not only exist within the confines of G2A.
The policy of IDing sellers isn’t that controversial, and is hopefully a step in the right direction toward removing the grey-market influence from G2As platform.It’s no secret that stolen and “carded” Steam keys are floating around G2A all of the time. So maybe forcing more stringent controls on sellers will help remove this negative influence. It should also be noted that supplying address and name information doesn’t mean a seller has to use a home address. So it might be easier than we think to circumvent this new control for criminal sellers.
Along with these changes, G2A are working on streamlining the process of buying products through them. G2A Shield, the service that allows buyers to guarantee their transactions for an extra fee, is being revamped to make refund processes easier. Buyers can easily opt-out of this service though. G2A is also automating the geolocation process for their service so buyers no longer have to manually set their location.