IGN buys Humble Bundle
Gaming industry buyouts are a common occurrence, but this one in particular is catching a lot of people by surprise. Humble Bundle, the charity-focused gaming distributor that has raised more than $100 million through its efforts, was bought out by gaming news giant IGN this week.
Humble Bundle has been acquired by IGN. Humble Bundle CEO and co-founder Jeffrey Rosen announced the sale in a blog post today, describing it as “our biggest bundle ever.”
Humble Bundle will continue more or less unchanged in terms of operations after the purchase. IGN, of course, are among the biggest purveyors of entertainment and gaming news online, and the implications of their acquisition of an (occasional) games publisher is unclear. Gamasutra reports that IGN executive VP Mitch Galbraith says there are no plans to alter the business Humble are already doing.
“We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative,” Rosen said. “We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.
John [Graham] and I started Humble Bundle from our childhood homes,” Rosen said. “When our parents found out that our ‘big idea’ was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.”
The expectation now is that the massive amount of resources and clout IGN can bring to the table can improve Humble Bundle beyond what they could achieve alone. We expect to see some very interesting developments in the coming months.
Since 2010, Humble Bundle has been a force for good in the gaming industry, raising millions for charity and providing stellar deals for games, comics, books and more for gamers all over the world.
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