Grand Theft Auto V Is The Most Profitable Entertainment Product Ever
The game has sold an incredible 90 million units since launch, and when combined with revenue from microtransactions, it’s pulled in more than $6 billion in that time.
And it’s easy to see why the game has garnered such a ravenous fanbase. The inventive and engaging single player campaign is one of the best in the franchise. And with a continuously refined multiplayer experience supported by constant updates and DLC, the game has continue to churn out cash for the developers. Even when publisher Take Two makes enemies out of players, people continue to enjoy GTA V.
With Grand Theft Auto V being so big of a hit, there’s a lot of pressure on Rockstar to recreate a similar level of success in other games, something which Cowen analyst Doug Creutz believes will be nearly impossible to accomplish. Creutz made sure to say that Red Dead Redemption 2 may be a big hit for the company, but becoming another GTA 5 isn’t likely. As he put it, “Michael Jackson had a lot of hit albums but he only had one ‘Thriller.’”
Grand Theft Auto V is currently available for Windows PC, Xbox 360, Xbox One, PlayStation 3, and PlayStation 4.
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