Epic Games has long been a force to be reckoned with in the game industry, and now the company is entering a new space which will put it into direct competition with the likes of Steam, GOG and Origin. Epic is getting ready to launch their own games distribution service, per an announcement on their site.
The company is hoping to entice developers to jump to their platform by offering a competitive revenue split, and a more hands-on curation policy. The service is planned to launch with a small selection of games, hand-picked by Epic staff, with more games due to arrive in the coming months.
That revenue split is actually a pretty interesting 88/12 split, with the majority going directly to the developer of the game itself. Another bonus to jumping ship to the Epic Store is that games using Unreal Engine will be able to list on the store without paying a license fee directly. But Epic wants to make it clear that all other games are welcome too, so that means Unreal, Unity and internal engines will be seen on the service.
Epic is also combining this initiative with their Support-A-Creator program, bundling in the 5% fee paid to content creators who promote games directly into an affiliate program that developers can opt-in for. That way you can get some easy traffic to your games, and creators can make some extra cash.
I’ll let Epic explain more about that:
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.
Currently, no further details are out there, such as a release date or moderation and content policies, but Epic is planning on revealing more at The Game Awards this year.