Electronic Arts will be coming back to Los Angeles this June with a new version of their EA Play events that have featured heavily in previous iterations of the summer season of gaming comprised of E3 and various independent press conferences. Previous years for EA have followed a more traditional live press conference structure, but that’s changing in 2019.
Starting on June 7 until June 9 in 2019, EA Play will run as a series of livestreams and hands-on game demos rather than a sales and marketing heavy press conference. This means more games and more time spent seeing them in action. We don’t know much about what games or trailers will be on show, but we’ll likely see more details on the event will also be shared in the coming weeks and months.
We can speculate a bit about what we’re going to see though. Apex Legends will no doubt feature in a top billing slot during these streams. Respawn’s upcoming Star Wars game may show up as well. There’s also no doubt that various sports properties will be making an appearance. So expect some Madden or FIFA action if that’s your thing.
What this means for gamers, fans and journalists in the industry is that the massive spectacle of hype, speculation and marketing fluff is now basically a week long. Beginning with EA Play and other livestreams and conferences, then topping off with the full gamut of E3 events. If you’re really into games, this means there’s going to be a ton of new games to fawn over. Of course that also means the gaming press will be working overtime to cover all of it, so that’s fun.
What do you think of this developemnt? Let us know down below in the comments.
