Three pretty well-known streamers on Twitch have signed multi-year exclusivity deals with their host streaming service. Twitch hasn’t disclosed details, but it’s assumed that these three names will remain on Twitch for years to come. Specifically, Dr. Lupo, Lirik, and TimTheTatman have all signed deals under this setup. Sources on Twitter revealed the news, saying that millions of dollars per year were exchanged to ink the deals, massively enriching the popular streamers mentioned. Polygon later reported on the news as well.
Clearly, this is Twitch and Amazon trying to protect their investment into their brand from being poached by competition. Dr. Lupo, Lirik, and TimTheTatman are all pretty big names on the platform. Mixer has managed to poach Ninja and Shroud, as well as several other high-profile names. Microsoft still has a huge amount of work to do though.
Benjamin Lupo (a.k.a. DrLupo), Saqib Zahid (a.k.a. Lirik), and Timothy Betar (a.k.a. TimTheTatman) are three big names on the platform. While they don’t reach the absurd levels of Ninja, they still bring in millions of viewers every week, with some real long-term growth potential.
TimTheTatman is a more general streamer, but built much of his current wave of popularity by playing Fortnite. Betar has more than 4 million followers on his Twitch channel. He is near the top in sub counts, holding steady at around 20,000 subscribers each month.
Lirik pulls in similar numbers, with around 15,000 subscribers and just shy of 3 million followers. He began his career as a World of Warcraft streamer before moving to other games like PlayerUnknown’s Battlegrounds.
Lupo is the smaller of the three, but not by much, at around 10,000 subscribers. He has around 3 million followers as well, mostly built through playing wildly popular games, like Fortnite.